A. Two reasons. First, I am passionate about promoting the arts and creativity, and Ataya is a fantastic platform for artists, designers and artisans to reach out to a wider customer base. Second, Ataya is a great vehicle for raising awareness and money for charitable causes. I have led a charmed life and I believe passionately that when you have the opportunity to give back to people who have been less fortunate, you should make full use of it.

A. The range and scope of work on display is truly inspiring. You can meet the creators in person and buy their work directly. Also, it is good to remember that just by buying a ticket and visiting the Exhibition, one can raise money for this year’s cause as well.